Brand Project Portfolio

Evidence of strategy and tactics that work

Brand strategy, positioning, and tactics designed for existing capabilities and infrastructure.
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redfeatherpm.com

Brand strategy and positioning

Brand Strategy
Brand Positioning
Content Strategy
Tactical Guidance
Copywriting
Mockup

Brandon needed help telling Red Feather's story to position it as a trustworthy partner for investment property owners, so we developed a brand and content strategy with tactics based on capabilities.

Solutions

- Brand strategy to show differentiation and build trust in an impersonal market
- Defined Red Feather’s positioning as a human-centric and empathetic property management service
- Onlyness statement setting Red Feather apart from competitors
- Personas to develop a better understanding of target audiences and how to address their needs
- Content strategy for engaging resources to build authority and trust to attract and retain clients
- Defined pillars to consistently align content with audience needs and SEO goals
- Pitched an additional revenue-generating educational product that scales.

Results

- Achieved a clear and differentiated brand identity
- Created content that directly addresses customer concerns and emotional drivers
- Developed an understanding for effective communication strategies
- Incorporated relevant keywords for high-value organic traffic
- Developed a roadmap for continued brand evolution and marketing success

Impact

- Expanded business awareness and excitement
- Improved focus with goals, tactics, and metrics to meet
- Higher levels of confidence and motivation
- Identified scalable opportunities

Brandon has clarity, confidence, and more excitement after working with me to develop a brand strategy.

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thetravellingcafe.com

Lead engagement and branding cohesion

Visual branding
Web Design
Information Architecture
On-Page SEO
Copywriting
WordPress
Mockup

Leslie is a personal chef who wanted to make her website feel cohesive and attract more of her ideal audience in Chapel Hill, NC.

Solutions

- Information architecture and new web pages
- On-page SEO and performance optimization
- Website overhaul, redesign, and rebuild
- Conditional form logic and tax settings
- Inquiry optimization and forms added
- Captcha and spam management

Results

- Grew form submissions by 22%  
- 709 total inquiries for May–November  
- Eliminated out of area submissions
- Top keyword improved by 50–70 positions  

Impact

- Generated consistent inquiries for services
- Virtual assistant hired to manage increased workload
- Sales generated from events tickets
- Accounting improved

Leslie had to hire an assistant to meet the increased demand for services after improving the site content and experience.

Experience success too
adalay.com

Brand positioning and content strategy

Brand Positioning
Content Strategy Development
Information Architecture
SEO Strategy
Copywriting
Web Design
WordPress
Mockup

Tom’s customers, primarily baby boomers, are no longer investing in remodels. I’ve been helping position Adalay as a brand about healthy lifestyle and environmental responsibility.

Solutions

- Information architecture design
- Brand positioning and user centered design
- Content strategy development and user-centric web copy

Results

- Organic monthly traffic increased  
- Ranking in the top 50 for 14 keywords, with 9 in the top 20 (42% improvement)
- Captured 6.6% of traffic from competitors
- Improved rankings for 5 of the top 10 keywords

Impact

- Showroom visits increased
- 30 projects booked in November
- Suppliers asking for website real estate

Tom's gobbling up competitor traffic, has more showroom traffic, and reached record sales and remodel projects.

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hellodank.com

Wholesale marketplace platform MVP

Product Design
Web Design
Web Devlopment
Information Architecture
Copywriting
WordPress
Mockup

HelloDank needed a partner to build a MVP of a wholesale marketplace that modernizes cannabis operations. My primary role was product design and building the platform.

Solutions

- Working MVP of a wholesale marketplace
- METRC and AeroPay integrations
- Multi-vendor product management
- Transparency and trust building features

Results

- Platform launch and adoption
- Modernized wholesale transactions
- Integrated tracking compliance

Impact

- Currently onboarding new vendors
- Five separate investor meetings scheduled

Build a strong brand strategy and you'll see strong results.  

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