An outlet that’s part inner weirdo, part cryptid lore, all imagination
A bone-chilling truth about snow cones
Snow cones make up 80% of the Yeti's diet, and this 100% real photo proves it.
Where am I going with this?
First, this knowledge can save your life if you end up in the Arctic.
Second, it relates to content and serves as an example of how cryptids can have intriguing stories tied to them that relate to content creation.
• Unearth the unseen: Surface lesser-known aspects of a topic.
• Blend tradition with creativity: Mix familiar concepts with fresh ideas.
• Inspire curiosity: Increase engagement and a desire to learn by evoking curiosity.
• Connect with culture: Make content more relatable and meaningful with cultural context.
So the next time you enjoy a snow cone remember that it's more than a summer delight, it's the typical lunch of the Yeti.
When crafting content, follow the Yeti's playbook: • Unearth the unseen • Blend tradition with creativity • Inspire curiosity • Connect with culture
Subtle movements in a world of uncertainty.
Subtle movements in a world of uncertainty. It serves as a metaphor for how businesses can approach strategy.
In the darkest depths of the ocean, she patiently waits. It's a little fish that fools its prey. Baiting targets with luminescent flickers, she brings the meals to her.
It's the Anglerfish. She represents the adaptation to an environment, and a specialist in stealth and precision.
She doesn’t chase success, she lures it.
She’s evolution in action, proof that intentional moves can outpace brute force.
Her movements are subtle, but deliberately pre-calculated. And it's those subtle movements of the Anglerfish that show the power of small, deliberate actions in shaping a winning strategy.
She's a visual metaphor for patience, focus, and the art of aligning every move with a greater goal.
Secret weapons on your face.
Sunglasses are just for sunny days? I think not. They're secret weapons. They're unique brand stories. They're user-generated content.
Ohh c'mon, that's over the top.
Nope. Let me show you.
You probably thought about this from a physical product perspective.
They're stylish. They block UV rays. And blah blah blah blah.
Here's the thing, all sunglasses have stories worth gathering around. - Observations - Reflections - Journeys - Secrets - Stealth
And those stories create opportunities for engagement.
Wait...how?
Here's an idea: Share customer experiences and stories that unfolded while wearing their sunglasses. Imagine what stories each pair of sunglasses could tell. Now, think about the stories your product or service could tell.
Channel your inner karate butterfly.
They rejected me for the lead role in The Karate Kid when I refused to change my outfit. Then they stole my crane kick move. You can’t make this stuff up.
They said it was “too much.” But that’s the thing about bold moves, they’re not for everyone.
Brand strategy isn’t about loudness, it’s consistently delivering on a promise with precision. Like my crane kick, every move must be intentional. Every position must be calculated. Every action must serve a purpose. It’s how you go from just another fish in the pond to the one everyone’s chasing. It's knowing when to strike and when to wait. It's how you win.
Think of your brand as a butterfly-winged karate master. Outlandish? Sure. Memorable? Absolutely. Tactical? Without question. Every flick of the wing, and every calculated stance is designed to position you uniquely, create value, and compel your audience to act.
Here’s how it works: Onlyness: Identifying what makes you irreplaceable in your market.
Positioning: Crafting a story that puts your brand at the forefront of a solution.
Value: Communicating why you’re worth their time, attention, and trust.
Differentiation: Standing apart by standing for something unique.
Action: Turning curiosity into clicks, engagement, and loyalty.
This isn’t about bold moves, it’s about bold moves that work. Together, we'll channel your inner karate butterfly to design strategy that lands you right where you need to be.
Innovation or chaotic crimes? You decide.
They fired me for this and then pressed charges. This is innovation at its finest...c'mon people.
Ok, so I stole some people's belts. And I broke a few office chairs so I had piping for my contraption. And maybe tearing the cords from their computer mice was a bit too far, but I really needed the wiring and cordless is better anyway so the staff should be thanking me.
The tablecloth I took from the break room was stained and torn, I did them a favor by stealing it.
But it wasn't raining so I don't see why using the framing from their umbrellas was such a big deal.
Now, I'm a reasonable person so I can understand being upset about the window I smashed. But in my own defense, I couldn't get access to the roof to make my leap of faith.
Where am I going with all of this? If I had remembered my compass, I'd tell you with certainty. But according to the sun's position it appears to be Northeastward.
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